Before you hit enter or click search, you’ll see a dropdown list of additional keywords that are related to the words you entered. To do keyword research on Amazon, you simply type one or more keywords related to your product in the Amazon search field. While this approach will only give you a limited number of keywords, it will help you to identify the top most important keywords to build your listing around. You can use Amazon’s search suggestions as a helpful tool to start the process of keyword research and get a peek into the mind of the average Amazon shopper. There are a wide range of free and paid keyword research tools available to Amazon sellers today here is an overview of some of the top free tools to get you started on your keyword research.
Look through the product titles and product descriptions to identify the keywords that your competitors are targeting, and add these to your list. Then, take some time to visit the product listings for your top competitors. You likely have a sense for some basic keywords just from your initial product research, so start by making a quick list of the terms that come to mind when you think about your product.
How to Tackle Keyword Research Step 1: Identify Seed Keywordsīefore you get started on your keyword research you’ll need to have a few keywords to use as a starting point in your research. If you are wondering exactly how to find the right keywords to associate with your product, you’ve come to the right place. While you likely have a sense for some of the keywords to associate with your product based on your product research, you need to get into the mind of all of your potential customers to find as many different keywords as you can in order to ensure your product is easy for your target customers to find.
Optimizing your Amazon listing for discoverability is a key part of any successful seller strategy, and finding the right keywords to add to your product listing is a huge part of this. If customers can’t find your product, they obviously won’t buy it.
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